Florence under pressure
The UNESCO historic center froze new tourist rentals — existing registered activities keep their rights.
Rules
Mandatory CIN (fines up to €8,000), in-person identification, alloggiati reporting, gas/CO detectors, tourist tax. Registered center activities: your acquired rights gained value.
Market
€90-200/night near the Duomo, Santa Croce, Oltrarno. Americans are the #1, high-spending clientele.
Strategies
Districts outside the UNESCO zone remain open; American guests book early via Google and love direct booking — an English CapDirect mini site converts them. Mid-term for US university students is very stable.